I was trusted to spearhead the entire branding process for NOHYPE. Originally called NOHYPE Media, the Ottawa based startup had a logo but no brand standard. NOHYPE Digital was a more accurate name since the company’s focus is web based automatons and CRM.

At the beginning of the process I met with key staff members and stake holders to talk to them about the company goals and what makes them unique. Armed with this knowledge, I streamlined the core messages I received to hone in on the personality of the brand and create a vision, mission statement and core values.

From there, I was able to derive the visual aspects of the brand. This included typography guidelines (typefaces, weights, colours, and treatments for body copy, and headers), the DO’s and DON’Ts for logo usage (colour, sizing, placement), an icon set that matches the brand, and templates for presentations.

NOHYPE desired a way to introduce themselves to new clients that would really stand out of the crowd. The answer? Branded welcome packages! This elegant box with touches of spot varnish contained NOHYPE branded items for a truly memorable take away for clients.

What’s in the box?

• Informative booklet introducing the company, culture, work ethic, and services.
• Branded cork top water bottle with a black powder-coat finish.
• Branded USB containing informative marketing webinars from the company CEO.