
FREELANCE CLIENT
Scope: Logo Design, Social Media Assets, Advertising Materials
Languages: English and French
I was commissioned to design a new logo for the Canadian Examination for Baccalaureate Nursing, to be used in English, French, and bilingual formats. The goal was to create a clean, professional mark that reflected credibility, accessibility, and national representation within the nursing profession.
In addition to the logo, I developed a suite of social media images and digital ads to support awareness and promotion across various platforms. The visual identity was designed for maximum flexibility, ensuring all versions could be used with or without imagery.
The result was a cohesive, adaptable design system that strengthened the exam’s national presence and maintained consistency across all communication channels.