Design and layout the annual charity coupon book along with all promotional collateral including:
• Website landing page
• E-newsletter
• Social media graphics
• Web Banners
• Store signage.

The scope of this project was in-depth as there are many elements to this annual campaign beyond the book. Once the initial cover designs and colours were approved, I had to move on to all the other marketing aspects of the book. For almost all of these deliverables, regional variations had to be created as well to represent the 10 hospitals that would benefit from the proceeds. Having this many graphics to produce meant that I had to stay extremely organized and coordinate with several other people to make sure every hospital got what they needed.