While at Farm Boy I was tasked with a head-to-toe re-branding of the meat department, starting with the Rideau Centre location.

THE OBJECTIVE:
To update the visual branding of the meat department, bringing it more on trend with what we are seeing in the marketplace in both large scale and small boutique retailers.

THE GOAL:
To create new visuals as well as update current visuals to maintain brand recognition of the department. The new design should better communicate:
• Commitment to Canadian products
• Positive customer experience
• Quality products