CONTRACTED

Scope: Full Brand Development and Visual Identity System
Languages: English

I was entrusted to lead the complete rebranding of NOHYPE, an Ottawa-based startup specializing in web-based automation and CRM solutions. While the company had an existing logo under the name NOHYPE Media, there were no brand standards or cohesive identity in place. The rebrand to NOHYPE Digital better reflected their focus on digital innovation and technology-driven services.

The process began with in-depth meetings with key stakeholders to define the company’s goals, differentiators, and core values. From these insights, I refined and articulated the brand’s vision, mission, and personality, ensuring every element aligned with their strategic direction.

Building on that foundation, I designed a complete visual identity system including:
• Brand typography guidelines (typefaces, weights, colour treatments, and hierarchy)
• Logo usage standards (colour, sizing, and placement rules)
• A cohesive icon set aligned with the brand’s tone and style
• Branded presentation templates and supporting assets

The final result provided NOHYPE Digital with a clear, modern, and consistent brand identity—establishing a strong visual and strategic foundation for future growth.

NOHYPE desired a way to introduce themselves to new clients that would really stand out of the crowd. The answer? Branded welcome packages! This elegant box with touches of spot varnish contained NOHYPE branded items for a truly memorable take away for clients.

What’s in the box?

• Informative booklet introducing the company, culture, work ethic, and services.
• Branded cork top water bottle with a black powder-coat finish.
• Branded USB containing informative marketing webinars from the company CEO.