Experience is Key.

Why Every Small Business Should Outsource Their Graphic Design

If you needed to build an extension on your home, would you just sketch up some ideas, grab a saw and start building? If the electrical panel and wiring went on your home, would you assume you have the skills (or time) to repair it yourself? Of course not. You’d go the right professionals to get the job done properly.

 

Designing marketing materials isn’t just about making things look presentable: It’s about getting people to act, think, and feel differently about your company, its products, and its services. And that means that first impressions count. Designers have years of education and experience in the best design practices, colour theory, typography, correct formats, print specs – and so much more.

Branding Packages.

STARTER PACKAGE
$700

PERFECT FOR start-ups, small business owners and non-profit organizations who are on a budget but also recognize the value of professional branding.

 

THIS PACKAGE INCLUDES

• 2 logo design options + 2 revisions

• 1 final logo design, + 1 logo variation

• Logo guide

• Business Card

• Ownership of all final files

PETITE PACKAGE
$2,000

PERFECT FOR small business owners and start-ups who have a vision for their brand and feel ready to collaborate with, and invest in a graphic designer. Your new visual identity will be custom to your business and include all of the essentials to start to develop a cohesive, authentic, and beautiful brand.

 

THIS PACKAGE INCLUDES

• 3 logo design options + 4 revisions

• 1 final logo design, + 1 logo variation

• Favicon/icon

• Logo guide

• 5 social media graphics

• Business Card

• Letterhead

• Email signature

• Ownership of all final files

GRANDE PACKAGE
$3000

PERFECT FOR established small business owners looking for a a solid visual identity from top to bottom. We’ll work together if you have a vision and you’re ready to collaborate with, and invest in, a graphic designer to bring your visions to life!.

 

INCLUDES EVERYTHING IN THE “PETITE PACKAGE”, PLUS:

• 1 branded tagline/website mark

• 3 custom icons

• In-depth brand standard guide

• 1 form design

Where do you begin now that you’ve chosen a package? Follow this link to a questionnaire about your brand and project to get things started. Make sure to hit SUBMIT! I will contact you to answer any questions you have, and then send a contract summarizing our project before getting to work!

Google Form—Branding & Identity Project

A La Carte.

One Page Communications
$150

One page design. (Ex.: sales sheets, flyers, advertisement, posters)


2 rounds of revisions


Avg Timeframe = 1 wk

BROCHURES
$225

8.5 x 11″ Tri-fold or 8.5 x 14″ Gate fold brochures, other fold options available.


2 rounds of revisions


Avg Timeframe = 2 wks

SLIDE DECK
$400

PowerPoint Presentation Design up to 10 unique slide designs. *Includes master template.


2 rounds of revisions


Avg Timeframe = 3-4 wks

SHORT DOCS
$225

Booklets, Manuals, Magazines & Newsletters from 2-4 pages


2 rounds of revisions


Avg Timeframe = 2-4 wks

LONG DOCS
$300+

($60.00 per page)


Booklets, Manuals, Magazines & Newsletters from 5-16 pages


2 rounds of revisions


Avg Timeframe = 6-8 wks

BOOK COVER
$325

3 front cover concept & 1 digital version


3D digital book images


3 rounds of revisions


Avg Timeframe = 2-4 wks

How do you get one of these projects started with me? Follow this link to a questionnaire about your brand and project to get things started. Make sure to hit SUBMIT! I will contact you to answer any questions you have, and then send a contract summarizing our project before getting to work!

Google Form—General Design Project

ILLUSTRATION SERVICES.

Illustration is my bread and butter. Taking complex information and designing it to translating into audience understanding is where I excel. So, whether you are publishing research materials that need visual backup, sharing your company process on social media in a friendly way, creating a kid’s picture book, etc., you can relax; I’ve got this.

Infographic
$350

Ideal for showing systems and other complex information


One page landscape design for print and social media.


Formats: jpg, png, PDF, eps, other upon request.


2 rounds of revisions.


Branded using your current brand art and system.


Avg Timeframe = 3-4 wks

Mascot
$875

2-3 original design character concepts,


Up to 4 poses, including initial chosen concept.


Formats: jpg, png, PDF, eps, other upon request.


Unlimited rounds of revisions within one month


Branded using your current brand art and system.


Avg Timeframe = 4-6 wks

Miscellaneous Illustrations
$100+

Are you looking for a custom portrait, digital painting, caricature, etc.? I will give you a quote based on what the specific need is. To see more examples of my hand and digital illustrative work, please visit my art website, dragonflystudio.ca


Contact me to discuss further.


Avg Timeframe = TBD

What do we do to get this ball rolling? Follow this link to a questionnaire about your brand and project to get things started. Make sure to hit SUBMIT! I will contact you to answer any questions you have, and then send a contract summarizing our project before getting to work!

Google Form—Illustration Project

FLEX TERM DISCOUNTS

50 hours—$2,250

10% Discount, for use in 6 months.

 

100 hours—$4,248

15% Discount, for use in 12 months.

 

150 hours—$6,000

20% Discount, for use in 12 months.

 

200 hours—$7,500

25% Discount, for use in 18 months.

DETAILS

 

Monthly payment plan available for first half of term purchased.
(e.g. for 100 hours, the $4,248 total may be paid over first six months, equaling $708 per month.)

 

Price discounts are based off my $50/hr fee

 

Fee due by first of the starting month.

 

Copyright to work created in purchased time is owned by you.

Jacquelyn Trowell

© Jacquelyn Trowell. All rights reserved. 2025 Design by Jacquelyn Trowell, ON CA. | PRIVACY POLICY