As the first in-house designer hired for the Rideau Carleton Raceway - Hard Rock Ottawa transition, I was tasked with instilling a process to enable moving a large portion of the workload from the contracted design firm to me. In turn, this would make concept, design, revisions and approval faster and more efficient which was desperately needed in a fast paced marketing department that managed 10-20 promotions and over 100 marketing projects per month.
VIP Area
This area is dedicated to all functions and events that cater to top tier members. Each wall wrap reflect the activities that can be found at the casino [music, horse racing and gaming].
Because this is an event area, the space needs to feel fun and energized and I was delegated to design it from the floor up. The trim, pipe and ceiling colours were chosen by sampling the colours used in the murals.
While slowly introducing the Hard Rock brand during the transitional phase, subtle music lyrics fitting the activity of each wall was used along with my hand drawn artwork.
Reward Member Mailers
This direct mailer is sent to all level of Rock Star Rewards Card Members. Its purpose is to inform members of new casino promotions, events and food specials, Each tier level receives a different rewards offer for the month along with a calendar of the monthly promotions. The visuals from the mailer drives all large and small printed visuals as as well as digital assets so when creating all identifiers for each promotions, a predictive thought process is highly important.
Large Format
Designed in Ottawa, Ontario CA. by Jacquelyn Trowell
Have a project inquiry? Reach out at jacquie@jacquelyntrowell.com
Find me on LinkedIn at https://www.linkedin.com/in/jacquelyn-trowell/