JACQUELYN TROWELL

Collaborated with the Ottawa Regional Cancer Foundation to produce high-impact, bilingual (English and French) communication materials.

The founder of The Loghrin Group required professional over-all branding that conveyed credibility and trust as an HR professional service, yet maintaining a friendly, approachable feel.

As the first in-house designer hired for the Rideau Carleton Raceway - Hard Rock Ottawa transition, I was tasked with instilling a process to enable moving a large portion of the workload from the contracted design firm to me. In turn, this would make concept, design, revisions and approval faster and more efficient which was desperately needed in a fast paced marketing department that managed 10-20 promotions and over 100 marketing projects per month.

During my tenure at Farm Boy, I had the pleasure of working on a vast array of projects including digital content, seasonal campaigns, presentations, e-books, website maintenance and participated in 8 new store openings.

I was entrusted to lead the complete rebranding of NOHYPE, an Ottawa-based startup specializing in web-based automation and CRM solutions. While the company had an existing logo under the name NOHYPE Media, there were no brand standards or cohesive identity in place. The rebrand to NOHYPE Digital better reflected their focus on digital innovation and technology-driven services.

A collection of various logos I have done through the years.