Scope: Brand Identity and Collateral Design
Languages: English
Languages: English
To start, the founder of The Loghrin Group required a professional logo that conveyed credibility and trust, while maintaining a friendly, approachable feel. To achieve this balance, I designed a logo using a rounded, stylized typeface paired with classic corporate colours known to evoke professionalism and reliability.
Brand Colours & Logo Design
Brand Guide
Once the logo, brand palette, and brand guidelines were established, the visual identity was extended across a full suite of branded materials, including:
• Website - loghringroup.ca
• Social network branding
• Business cards
• Presentation template
• Zoom background
• Letterhead
• Email signature
• Newsletters
• Marketing materials
• Social network branding
• Business cards
• Presentation template
• Zoom background
• Letterhead
• Email signature
• Newsletters
• Marketing materials
The result was a cohesive, modern brand system that positioned The Loghrin Group as both trustworthy and accessible—ready to make a confident impression across all client touchpoints.
Website Design and build
Social Posts Visuals
Zoom Background
Google Slides Presentation Template
Business Cards, Letterhead, Partner Info Sheet, & Google Doc Proposal Template
Designed in Ottawa, Ontario CA. by Jacquelyn Trowell
Have a project inquiry? Reach out at jacquie@jacquelyntrowell.com
Find me on LinkedIn at https://www.linkedin.com/in/jacquelyn-trowell/